a group of people playing soccer on a soccer field

Campaign Video Brief: Ekhaya: The Heart of South African Olympic Spirit Objective:To generate awareness about the 2024 Paris Olympics in South Africa, highlighting the achievements of South African athletes and focusing on the Ekhaya Athlete Village as the hub of activity for the South African contingent. Key Messages: Ekhaya: The Heart of South African Olympic Spirit - Emphasize the importance of the Ekhaya Athlete Village as the central location for South African athletes, coaches, and support staff during the Paris Olympics. South African Athletes: The Pride of the Nation - Highlight the achievements and stories of South African athletes competing in the Paris Olympics, showcasing their dedication, perseverance, and passion for their sports. Unity and Support - Encourage South Africans to come together in support of their athletes, emphasizing the role of the Ekhaya Athlete Village as a symbol of national unity and pride.Visuals and Footage: Establish the Ekhaya Athlete Village as the central h