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The role of data in digital transformation Data plays a pivotal role as a cornerstone of digital transformation. Here are key aspects of its role in the transformation process: 1. Smart Decision-Making: - Role: Data helps organizations make smarter decisions by giving them insights into what's happening in their business, what customers like, and where they can improve. 2.Making Customers Happy: - Role:Data enables personalized customer experiences. By collecting and analyzing customer data, organizations can tailor products, services, and interactions to meet individual preferences, enhancing overall customer satisfaction. 3.Creating New and Better Things: -Role:Data serves as a catalyst for innovation. Through analysis of market data, user feedback, and emerging trends, organizations can identify opportunities for new products and services, driving innovation within the company.