a woman standing next to a computer screen with social media icons on it

Chapter 1: Introduction to Social Media Marketing 1. Overview of Social Media Marketing (SMM) Definition and Purpose of Social Media Marketing: Social Media Marketing (SMM) involves using social platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube to promote brands, products, or services, engaging directly with target audiences. Unlike traditional advertising, SMM allows for a two-way interaction, enabling businesses to build relationships, gather feedback, and tailor content to audience interests. SMM is widely used for brand awareness, driving website traffic, generating leads, and increasing conversions. How SMM Benefits Businesses and Individuals: For Businesses: Enhanced Brand Awareness: SMM provides companies with extensive reach, enabling them to increase brand visibility and recognition. Customer Engagement: Businesses can communicate directly with customers, respond to feedback, and foster relationships. Cost-Effective Advertising: Compared to traditional advertising, social media ads